Protect the brand. Three little words. These three little words contain everything we need to know to create long-term value within a business.

The brand is the customer's belief in what a business stands for.

The brand is what enables a company to charge "a bit more" for its product, or win a larger market share than businesses that sell similar products without a name. That "something extra" signifies an incremental future cash flow. The current value of these incremental future cash flows is what is known as brand equity. Building brand equity is the only known, recognised way of creating long-term value for shareholders. It is the fulcrum of any manager's work.

3rand Up Solutions is able to support your company with an end-to-end approach that takes a detailed look at all supply chain data, providing valuable, usable information as the basis for increasing your business's efficiency, transparency and profitability.

Tesi PYB is the software platform produced by TESISQUARE and distributed by 3rand UP Solutions that allows serialization, anti-counterfeiting, traceability and consumer engagement. It is able to interface with various IoT platforms, guaranteeing the origin and traceability of products and allowing for a unique customer experience.

With Tesi PYB you can guarantee a digital identity to your products that will allow you to guarantee their authenticity and start a relationship with the final consumer.

The integration of Tesi PYB with the company information system allows you to automatically generate the digital profile of each object right from the production stage; by applying a QrCode or an NFC tag containing the PYB code to the product, it acquires its own digital identity.

Reading the Tesi PYB code, via a smartphone, shows the entire supply chain from production to the end customer (storytelling) while ensuring the authenticity of the product. Storytelling triggers the interaction with the customer, offering a new buying experience and post-sales engagement.

All distributed data can be collected on Blockchain to offer transparency and security.

Tesi PYB guarantees the maximum protection and enhancement of the Brand in the sector of high and very high range products (also object of collection), in particular for the fashion sector (clothing, footwear, eyewear, accessories, etc.).

The ability to monitor the entire market sector globally, to establish collaborative dynamics between brands and their customers (reporting fake products through an app) and to apply the system both for in-store sales and for e -commerce, make Tesi PYB an important tool to combat counterfeiting that can be easily integrated into existing management and anti-counterfeiting systems