Brand Value Platform

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BRAND VALUE PLATFORM INCREASES VALUE FOR THE BRAND AND THE CONSUMER

Protect the brand. Three little words. These three little words contain everything we need to know to create long-term value within a business.

The brand is the customer's belief in what a business stands for.

The brand is what enables a company to charge "a bit more" for its product, or win a larger market share than businesses that sell similar products without a name. That "something extra" signifies an incremental future cash flow. The current value of these incremental future cash flows is what is known as brand equity. Building brand equity is the only known, recognised way of creating long-term value for shareholders. It is the fulcrum of any manager's work.

3rand Up Solutions is able to support your company with an end-to-end approach that takes a detailed look at all supply chain data, providing valuable, usable information as the basis for increasing your business's efficiency, transparency and profitability.

3rand Up Solutions - Overview schema_pyb

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Item Level
Traceability
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

*
Consumer
Engagement
3rand Up Solutions - Overview slogan23rand Up Solutions - Overview divisione_pyb3rand Up Solutions - Overview gdpr_compliance
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview schema_pyb_crm

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

CRM

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_crm
The platform has its own
framework that can be
connected with many
solutions:

Salesforce

Microsoft Dynamics 365 CRM

SugarCRM

Hubspot

Vtiger

Sap CRM
3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_pyb_retail

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

Retail POS

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_retail
The platform has its own
framework that can be
connected with many
solutions:

Oracle Xstore

Cegid

3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_loyalties

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

LOYALTIES MANAGEMENT

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_loyalties
The platform is connected
with the main solutions
and manages:

Loyalty

Virtual coin

Gift Card

Prepaid card

Coupon

Instant win, rush & win
3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_marketing

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

MARKETING TOOLS

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_marketing
The platform has its own
framework that can be
connected with many
solutions:

Salesforce

Hubspot

Funnel

Supermetrics

3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_analytics

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

ANALYTICS

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_crm
The platform has its own
framework that can be
connected with many
solutions:

Microstrategy

Tableau

PowerBI

Qlik

Board

Aws
3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_erp

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

ERP

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_retail
The platform has its own
framework that can be
connected with many
solutions:

SAP

Microsoft Dynamics AX / Nav

Stealth 400/ 3000

National ERP

3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_dam

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

DAM, PIM, PLM

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_loyalties
The platform is connected
with many solutions:

Centric Software

Kubix

Warda

Hiphen

3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_ecommerce

CRM

ANALYTICS

Retail POS

ERP

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

eCommerce

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_marketing
The platform is connected
with many solutions:

Magento

Shopify

Prestashop

Storeden

Woocommerce

3rand Up Solutions - Overview slogan2
Authenticity
property, value.

Brand Value Platform

A modular approach

3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability
3rand Up Solutions - Overview schema_sustainability

CRM

ANALYTICS

Retail POS

ERP

Brand Value Platform

A modular approach

LOYALTIES
MANAGEMENT
MARKETING
TOOLS
eCommerce
DAM, PIM, PLM
SUSTAINABILITY
Protect
Your Brand
ANTICOUNTERFEITING

TRACEABILITY
BLOCKCHAIN

Made In
Made How

STORY TELLING

Consumer
Engagement
3rand Up Solutions - Overview divisione_pyb

SUSTAINABILITY

3rand Up Solutions - Overview pulsante_chiudi3rand Up Solutions - Overview schema_linea_sustainability
the gradual replacement of raw materials
with sustainable alternatives;

the elimination of toxic and harmful
chemicals in production in accordance
with the ZDHC program;

the creation of a traceability and guarantee
system for recycled products

the reduction of CO2 emissions
into the atmosphere

the analysis and improvement of the state
of well-being within the organization

the construction of certifiable management
systems and LCA calculation

monitoring the supply chain
for supply chain transparency

sustainability reporting with reference
to the GRI standard
(Life Cycle Assessment)
(Global Reporting Initiative)
The platform can be connected
with many solutions and
can manage:

3rand Up Solutions - Overview slogan2
Authenticity
property, value.
3rand Up Solutions - Overview gdpr_compliance
*
QR-CODE, RFID
(HF,UHF,NFC,BLE)
Item Level
Traceability

Modular cloud platform to manage serialization, anti-counterfeiting, traceability and consumer engagement

Tesi PYB is the software platform produced by TESISQUARE and distributed by 3rand UP Solutions that allows serialization, anti-counterfeiting, traceability and consumer engagement. It is able to interface with various IoT platforms, guaranteeing the origin and traceability of products and allowing for a unique customer experience.

With Tesi PYB you can guarantee a digital identity to your products that will allow you to guarantee their authenticity and start a relationship with the final consumer.

The integration of Tesi PYB with the company information system allows you to automatically generate the digital profile of each object right from the production stage; by applying a QrCode or an NFC tag containing the PYB code to the product, it acquires its own digital identity.

Reading the Tesi PYB code, via a smartphone, shows the entire supply chain from production to the end customer (storytelling) while ensuring the authenticity of the product. Storytelling triggers the interaction with the customer, offering a new buying experience and post-sales engagement.

All distributed data can be collected on Blockchain to offer transparency and security.

Tesi PYB guarantees the maximum protection and enhancement of the Brand in the sector of high and very high range products (also object of collection), in particular for the fashion sector (clothing, footwear, eyewear, accessories, etc.).

The ability to monitor the entire market sector globally, to establish collaborative dynamics between brands and their customers (reporting fake products through an app) and to apply the system both for in-store sales and for e -commerce, make Tesi PYB an important tool to combat counterfeiting that can be easily integrated into existing management and anti-counterfeiting systems

Image

Modular cloud platform to manage serialization, anti-counterfeiting, traceability and consumer engagement

Tesi PYB is the software platform produced by TESISQUARE and distributed by 3rand UP Solutions that allows serialization, anti-counterfeiting, traceability and consumer engagement. It is able to interface with various IoT platforms, guaranteeing the origin and traceability of products and allowing for a unique customer experience.

With Tesi PYB you can guarantee a digital identity to your products that will allow you to guarantee their authenticity and start a relationship with the final consumer.

The integration of Tesi PYB with the company information system allows you to automatically generate the digital profile of each object right from the production stage; by applying a QrCode or an NFC tag containing the PYB code to the product, it acquires its own digital identity.

Reading the Tesi PYB code, via a smartphone, shows the entire supply chain from production to the end customer (storytelling) while ensuring the authenticity of the product. Storytelling triggers the interaction with the customer, offering a new buying experience and post-sales engagement.

All distributed data can be collected on Blockchain to offer transparency and security.

Tesi PYB guarantees the maximum protection and enhancement of the Brand in the sector of high and very high range products (also object of collection), in particular for the fashion sector (clothing, footwear, eyewear, accessories, etc.).

The ability to monitor the entire market sector globally, to establish collaborative dynamics between brands and their customers (reporting fake products through an app) and to apply the system both for in-store sales and for e -commerce, make Tesi PYB an important tool to combat counterfeiting that can be easily integrated into existing management and anti-counterfeiting systems

Image

Some features of the platform:

  • The platform can manage dynamic multimedia documents for various criteria and at various levels (company, brand, collection, line, SKU, Serial Number) ex. for certifications (FSC, CITES, etc.)
  • Management of variants with n levels (e.g. color, size, tone, crush, drop, size, etc.)
  • Multilingual
  • Multi-user
  • Usable on IOS and ANDROID
  • Configurable administrator menu, account manager
  • Configurable end user menu, user manager
  • Public cloud or private cloud
  • APP or Web APP
  • Social Sharing; your brand is a community for which, through the products belonging to the PYB network, which can communicate with the main Social Media (Facebook, Instagram, etc.)
  • 1 to 1 marketing to install marketing dynamics with consumers
  • Virtual wardrobe (for the luxury fashion sector)
  • Digital enrichment
  • Digital Identy for second hand
  • Analytics, Directional Dashboards
  • Import & export console (excel, txt, xml, etc.)
  • Supports any type of serialization (QR Code, RFID, NFC, DataMatrix, etc.)

Connectors for the main ones:

  • ERP
  • CRM
  • E-COMMERCE
  • RETAIL POS
  • LOYALTIES MANAGEMENT
  • MARKETING TOOLS & EXPERIENCE PLATFORMS
  • SUPPLY CHAIN PLATFORM
  • PLATFORMS FOR SUSTAINABILITY
  • PLM, DAM, PIM
  • BUSINESS INTELLIGENCE
  • SOCIAL MEDIA

THE SOLUTIONS IN THE 3RAND UP SOLUTIONS PRODUCT PORTFOLIO AND THE COMPETENCES OF ITS TEAM ENABLE COMPANIES TO:

  • Maximise their marketing campaigns, by connecting the company directly with end users, to obtain valuable market and consumer analyses and monitor the success of its advertising campaigns.
  • Increase the efficiency of their supply chain by digitalising their product flows, to achieve efficiency, real-time visibility and transparency, by measuring the supply chain's complexity and optimising stock management.
  • Improve quality and safety, by digitalising the information flow to manage suppliers, authenticate product origin and quality, and minimise costs and the impact of product recalls.
  • Protect the brand and its image, by mitigating counterfeiting, fraud, grey market diversion and unauthorised production, to avoid losses of earnings and reputational damage.
  • Contribute to the circular economy, by guaranteeing sustainability, reducing waste, recycling packaging, optimising resources, and managing complaints and control of the product's lifecycle.

THE SOLUTIONS IN THE 3RAND UP SOLUTIONS PRODUCT PORTFOLIO AND THE COMPETENCES OF ITS TEAM ENABLE COMPANIES TO:

  • Maximise their marketing campaigns, by connecting the company directly with end users, to obtain valuable market and consumer analyses and monitor the success of its advertising campaigns.
  • Increase the efficiency of their supply chain by digitalising their product flows, to achieve efficiency, real-time visibility and transparency, by measuring the supply chain's complexity and optimising stock management.
  • Improve quality and safety, by digitalising the information flow to manage suppliers, authenticate product origin and quality, and minimise costs and the impact of product recalls.
  • Protect the brand and its image, by mitigating counterfeiting, fraud, grey market diversion and unauthorised production, to avoid losses of earnings and reputational damage.
  • Contribute to the circular economy, by guaranteeing sustainability, reducing waste, recycling packaging, optimising resources, and managing complaints and control of the product's lifecycle.

These projects form part of Industry 4.0, and are often eligible for state funding since they are highly innovative and create value.

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CONTACTS

3rand Up Solutions S.r.l.
Headquarter:
Via Duca d'Aosta, 20
50129 Firenze (FI)
Phone: +39 055 0107407
Fax: +39 055 7473801
Email: info@3randup.com
Share Capital fully paid
VAT Number: 07010090483

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