Selling in China

 

THE CHINESE DIGITAL MARKET IS VERY LARGE AND VERY COMPLICATED. SELLING IN CHINA SUCCESSFULLY IS EVERY ENTREPRENEUR'S DREAM

China accounts for 32% of global consumption of luxury goods, and millennials have led this market's growth. In view of these figures, it is no surprise that luxury brands are increasingly competing for Chinese consumers' attention.

The Chinese luxury market is particularly interesting. Not only by reason of the cultural characteristics that influence consumer behaviour, but also due to the purely economic aspects that reflect them.

Estimates say that in 2025 the scenario will be:

  • The luxury market in China will be worth 160 billion Euro;
  • Chinese luxury purchases will account for 40% of the global total;
  • Chinese online expenditure for luxury purchase will amount to 19 billion Euro

These figures can be confirmed given the growth in the size of the upper middle class, which will expand to 350 million people. This means more people will be able to afford to buy a luxury product in China

Thanks to partnerships with major organisations, we are able to assist business with China.

Some services we can provide:

DIGITAL ASSESSMENT

  • Market analyses and channel selection
  • Guideline and policy creation
  • Ongoing training and consulting

DIGITAL PRESENCE

  • Localisation of marketing material
  • Website/social media setup and management
  • Inbound platform and POS activities
  • Media planning

SALES MANAGEMENT

  • Assessment and evaluation of digital and logistics presence
  • Assessment of whole supply chain, with suggestions for improvement, in terms of both consulting and IT
  • Marketplace registration
  • Sales channel and CRM management (Salesforce, Microsoft, Sugarcrm, etc.)

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3rand Up Solutions S.r.l.
Headquarter:
Via Duca d'Aosta, 20
50129 Firenze (FI)
Phone: +39 055 0107407
Fax: +39 055 7473801
Email: info@3randup.com
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