Selling in China
THE CHINESE DIGITAL MARKET IS VERY LARGE AND VERY COMPLICATED. SELLING IN CHINA SUCCESSFULLY IS EVERY ENTREPRENEUR'S DREAM
China accounts for 32% of global consumption of luxury goods, and millennials have led this market's growth. In view of these figures, it is no surprise that luxury brands are increasingly competing for Chinese consumers' attention.
The Chinese luxury market is particularly interesting. Not only by reason of the cultural characteristics that influence consumer behaviour, but also due to the purely economic aspects that reflect them.
Estimates say that in 2025 the scenario will be:
These figures can be confirmed given the growth in the size of the upper middle class, which will expand to 350 million people. This means more people will be able to afford to buy a luxury product in China
Thanks to partnerships with major organisations, we are able to assist business with China.