Having an innovative, effective online store
SELLING ONLINE IS VERY IMPORTANT AND CAN GENERATE IMPRESSIVE REVENUES.
“Driving Innovation to help your Brand go Up - 3randup - Having an innovative, effective online store “Italian e-commerce is one of the markets with the highest potential. This is illustrated by the comparison with foreign markets: although Italy is continuing to experience double digit growth every year (18% this year), overall market penetration is still way behind that of northern European countries.
However, in recent years companies from abroad have won dominance in the most interesting sectors and created the online market. Selling online means above all managing large economies of scale, which allow investment in the service and in acquisitions. Over the years, this has been done by Booking and Expedia in tourism, Amazon in consumer electronics and publishing, Just Eat in food delivery, and Zalando for clothing, in spite of the resistance of YOOX. Today new players are entering sectors which have so far been more strongly protected, such as the pharmaceutical market.
What makes the difference is access to funding to make Italian e-commerce businesses the ones that grow internationally, and not the ones that are taken over or even worse pushed off the market.
However, the key factors underlying investors' choices can also help companies themselves to increase their worth.
Business scalability, frequency of customer returns, sector and internationalism are just some of the differentiating factors that companies can acquire, and in this study we analyse some cases of how companies can make the difference by adopting a few simple strategies.”
“Casaleggio Associati - E-COMMERCE IN ITALIA 2019”
We believe it is much more effective to use just one platform to sell your products to anyone, anywhere - online with an e-commerce store, on marketplaces and via the social media, or face-to-face in a point of sale: this enables you to expand your market by dialoguing with the Social Media (Instagram and Facebook) and with the main Marketplaces (Amazon and Ebay) from the same convenient, user-friendly platform. We therefore support our customers in the insertion of products on the international marketplaces such as Amazon, eBay, Spartoo, Tmall, JD, Lazada, Secoo, WeChat, Weibo and many others: from simply placing the catalogue on the platform to dedicated buying and business intelligence activities.