Consumers are demanding transparency and authenticity from brands, which at the same time are having to deal with growing levels of counterfeiting and growing pressures to operate efficiently and sustainably to achieve circular economy goals.
We at 3rand Up Solutions believe that, in the modern era, companies have to undertake or improve their digital transformation, especially now in the Coronavirus era, when challenges are going to get tougher and tougher.
HERE ARE SOME OF THE MAIN ONES:
CHALLENGES FOR THE ENTREPRENEUR
We are able to design, develop and integrate IoT solutions, automatic identification, sensors, biometry, image recognition, RFID, NFC, barcodes, QR codes, digital signage, georeferencing and lifestyle retail solutions, to ensure that every product has a digital identity.
When a product acquires a digital identity, it is possible to engage and stay connected with the customer/consumer target, and deliver a large array of services, generating the opportunity to increase revenues and reach new customer/consumer bands.
Products must be connected to the company ERP and CRM platform in order to connect to the consumer, usually via an APP, with connection above all to the social media, first and foremost FACEBOOK and INSTAGRAM.
These projects form part of Industry 4.0, and are often eligible for state funding since they are highly innovative and create value.