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THE GLOBAL MARKET IN EVERY SECTOR IS CHANGING FAST
Consumers are demanding transparency and authenticity from brands, which at the same time are having to deal with growing levels of counterfeiting and growing pressures to operate efficiently and sustainably to achieve circular economy goals.
We at 3rand Up Solutions believe that, in the modern era, companies have to undertake or improve their digital transformation, especially now in the Coronavirus era, when challenges are going to get tougher and tougher.
HERE ARE SOME OF THE MAIN ONES:
CHALLENGES FOR THE ENTREPRENEUR
- He wants to control sales on unauthorised channels
- He wants his product to talk to the customer
- He wants to gain a competitive advantage over a competitor who is economical with the truth about Made In authenticity.
- He wants to tell his products' story to customers
- He wants to collect leads and address his customers with personalised, effective communication
- He is interested in customer care and 1 to 1 marketing actions
- He wants to explain his "made in" production processes and make them visible, to give his customers reliability guarantees
- He wants to make his supply chain transparent
- He wants to show how sustainable his business is
CONSUMER'S GOALS
- He wants to check the authenticity and originality of the product he is about to purchase
- He wants to know how sustainable the company that produces the product he is about to buy is
- He wants to have a virtual locker
- He wants to be connected to the Brand
We are able to design, develop and integrate IoT solutions, automatic identification, sensors, biometry, image recognition, RFID, NFC, barcodes, QR codes, digital signage, georeferencing and lifestyle retail solutions, to ensure that every product has a digital identity.
When a product acquires a digital identity, it is possible to engage and stay connected with the customer/consumer target, and deliver a large array of services, generating the opportunity to increase revenues and reach new customer/consumer bands.
Products must be connected to the company ERP and CRM platform in order to connect to the consumer, usually via an APP, with connection above all to the social media, first and foremost FACEBOOK and INSTAGRAM.
These projects form part of Industry 4.0, and are often eligible for state funding since they are highly innovative and create value.
CONTACTS
3rand Up Solutions S.r.l.
Headquarter:
Via Duca d'Aosta, 20
50129 Firenze (FI)
Phone: +39 055 0107407
Fax: +39 055 7473801
Email: info@3randup.com
Share Capital fully paid
VAT Number: 07010090483